Who we are as designers

Ground who you are in a way of thinking, and every new tool becomes an ally.

Every change of tools asks designers the same question: if you were the person who used the old tool, who are you now? How you answer decides whether the change feels like loss or like leverage.

  1. ObservedChanged since your last visit

    If your identity is your tools, every new tool is a threat

    A designer who thinks of themselves as “a Figma designer” or “the CAD person” feels each new tool as an erosion of who they are. When the tool changes, the self changes with it. That is why so much talk about AI in design sounds like grief: people aren’t only losing a workflow, they’re losing a description of themselves.

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  2. ObservedChanged since your last visit

    Ground it in a lens, and every new tool is a gift

    Designers who define themselves by principles (a way of seeing problems, a standard of care, a habit of asking who this is really for) meet new tools with curiosity. Each one is a new way to express the same thinking, often faster and further than before. They don’t put up with the new tools. They love them, because the tools work for the lens rather than replacing it.

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  3. ObservedChanged since your last visit

    It has happened before

    Drafting tables gave way to CAD. Print gave way to the web. Photoshop gave way to Sketch, then to Figma. Each time, the people who identified with the thinking moved across, and the people who identified with the instrument struggled. AI is the largest version of a shift designers have already lived through several times.

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  4. PredictionNear futuremedium confidenceChanged since your last visit

    Describe your work without naming a tool

    A useful test: say what you do without mentioning any software. “I make complicated systems feel simple to the people who use them” survives any change of tools. “I build prototypes in X” lasts as long as X does. If the first kind of sentence is hard to write, writing it is the work.

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  5. PredictionFar futuremedium confidenceChanged since your last visit

    Design education will teach the lens before the tool

    Courses built around a piece of software age with that software. Courses built around ways of seeing outlast it. For anyone training to design now: learn this year’s tools, because you’ll need them, but put the long investment into the lens, because that is what you’ll carry into every tool that follows.

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Version history
  1. v0.1First notes gathered.